Is ANYONE READING ANY MORE??
Even though we are spending more time on social media platforms than ever before; over 140 million tweets are published daily and 7. 2 million posts, articles and videos are published on LinkedIn every day…
We are not spending enough time on these platforms to READ the content that is there.
(…If you’ve gotten this far into this article you are actually in the minority…)
Based on BroadbandSearch ‘s blog article “Average Time Spent Daily on Social Media (Latest 2020 Data)” we’re spending barely ONE full minute each day on Twitter and LinkedIn.
WE NO LONGER READ, WE SCAN.
We are merely glancing at content. We’re taking pictures with our eyes.
(…Are you still with me? Impressive!!!)
One of the contributing factors to ‘scanning over reading’ is social media.
Notice how we spend much more time each day on these platforms where we’re mostly looking at pictures and viewing stories and videos. #NoReadingRequired
Now let’s look at the other form of content we’re supposed to be reading each day….EMAIL.
During the workday, we spend an average of 209 minutes checking work email and 143 minutes checking personal email. That’s almost 6 hours a day! 😮
On average, professionals have more than 200 emails in their inbox and receive 120 new ones each day, but respond to only 25% of them.
I’d be willing to wager, while we’re spending all of this time checking emails, we’re not really reading them.
Like social media posts, we’re SCANNING our emails as well.
(…I’m almost done, I swear! I’m going to share some helpful tips right now…)
HOW CAN WE GET OUR AUDIENCE TO BETTER CONNECT WITH THE CONTENT WE CREATE?
“…IF YOU CAN’T BEAT’EM, JOIN’EM…”
Let’s make it clear, no matter how amazing your content is, you are NOT going to get everyone to READ it.
However, here are some helpful tips on how they can more clearly SCAN your articles, posts and emails so they can more effectively receive your message.
1 – ONE SENTENCE PARAGRAPHS
The minute someone views a wordy paragraph – you’ve lost them.
2 – WIDE OPEN SPACES
Clear breaks between paragraphs (as demonstrated in this post) are easier for your followers to ‘scan’.
3 – BE BRIEF, BE BRIGHT, BE GONE
Keep your articles short and your emails even shorter.
4 – FONTS ARE YOUR FRIENDS
Use unique font sizes, styles and features to direct the eyes of your followers to your key points and takeaways.
5 – MAKE THINGS POP!!
Add powerful images and graphics to provide eye-catching content that is easy to scan and understand.