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665: Ryan Richards – Growing People AND Companies
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665: Ryan Richards – Growing People AND Companies

Sep 15/2021

Ryan Richards has paved an incredible track record of success leading brand strategy teams and departments for many of the world’s Leading Creative Agencies, Fortune 500 Corporations, and Startups. At BBDO NY, Ryan led a team and budget of 10 strategists that repositioned AT&T from a phone company to a connected everything company. In this role, he activated a $3.6b marketing budget to drive all verticals from network to enterprise to smart homes as well as their merger with DirectTV.

Driven by a desire to direct creative capabilities toward real human and social problems, Ryan co-founded innovation labs at both DDB Sydney and BBDO NY, where they would crowd-source community problems then develop customized product and platform solutions. Ryan co-founded his record label On Point Productions which made him an easy choice to lead the team that launched Powerbeats Pro with Apple, while managing an impressive roster of 30 athletes from LeBron James to Simone Biles around the Beats Product with the creative agency Zambezi LA. It was here he also developed Venmo’s first brand strategy as it began to monetize its massive cultural platform and launched James Harden’s first signature shoe with Adidas.

At AIMCAST, Ryan is responsible for formulating a compelling brand identity and messaging that resonates with all AIMCAST stakeholders and brings AIMCAST brand engagement to the next level.

He shares with Lou – who has been working intricately with Ryan – about the changing-work environment and how AIMCAST is helping grow the people within companies and make the work environment a better place to be for everyone.

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