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Jun 14/2020

Partners in business and in life, Scott Cullather & Kristina McCoobery launched INVNT™, the global live brand storytelling agency™ in 2008 – at the height of the global recession – with the aim of challenging the live event industry with a new kind of agency model, attitude, agency culture and results-driven approach.

They are the co-authors of  Challenge Everything™: The Battle Cry That Blew Sh*t Up And INVNTd Live Brand Storytelling™

The dynamic duo share share their story of launching a scrappy start-up – and evolving it into a fully fledged global agency business, discuss the power of live brand storytelling and provide tactics for incorporating it into wider marketing strategies, and reveal the next frontier of business success: predictive analytics.

Pulled from Bedside Reading’s Authors That Thrive – enjoy a fun conversation between Scott, Kristina and Lou right here on Thrive LOUD.


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