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146: Kurt Abrahamson – ShareThis!!
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146: Kurt Abrahamson – ShareThis!!

Jul 09/2018

Kurt Abrahamson is a senior executive with the vision, management skills and leadership capacity to guide an organization to substantial growth and efficiency. Highly adept in designing and directing sales, marketing and product development initiatives. Skilled at maintaining financial accountability in the face of rapidly changing and challenging market conditions. Proven ability to develop an operational infrastructure and raise the capital to transform a start-up venture into an industry leader.

The ShareThis consumer engagement and sharing tools are used by three million publishers to drive engagement, traffic and personalization, capturing the widest and deepest sentiments of people across the internet. These sentiments flow into the ShareThis platform as terabytes of data that are processed daily to better understand people, making social data actionable for any business that requires a holistic view of people or customers. This understanding powers the ShareThis Real-Time Marketing (RTM) Engine, which targets constantly changing audience interests based on first-party sharing data and caters to their most relevant and recent affinities. RTM is the solution of choice for some of the world’s largest brands to activate audiences across all screens and digital ad formats.

Prior to joining ShareThis, Kurt served as CEO at (Living Social). Kurt also served as a Director at Google, managing the direct sales channel for publishers & global launch of AdSense, the COO of Jupiter Communication and President at Jupiter Media Metrix.

Two Cornellians reconnect in this fun conversation covering all things social media, Silicon Valley and leadership in today’s fast-moving, connected world.



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