785: Bennett Maxwell
“Dirty Dough”
Entrepreneur, Founder of Dirty Dough Cookies
A natural salesman, Bennett Maxwell has been making use of this gift since he was stopped from selling candy bars in elementary school. Through his life-long entrepreneurial experience, Bennett has learned that success comes from surrounding yourself with other do-ers and is a member of the Forbes Business Council, Apex Executives and The Power Room. You might even say that from a business perspective, Bennett is one tough cookie.
Knowing that entrepreneurial ventures only succeed with a purpose, and having to work in the business instead of on the business can mask that goal, Bennett believes that building a business should mean eventually working yourself out of a job. Beyond working with purpose, businesses should also be heart-centered, which is why he bought Dirty Dough, a single location cookie company - which he’s now franchised into over 60+ locations.
Bennett saw the company’s potential to address self-image issues contributing to mental health problems in kids and teens. The name Dirty Dough refers to the inside of the cookie being "dirty" with more goodies and fillings than any other cookie. A Dirty Dough cookie is messy and imperfect, exactly how they were meant to be. Our cookies embody our life motto––“it’s what on the inside that counts!”.
