772: Jodi Katz
“The Seduction of Success”
Founder & Creative Director, Base Beauty Creative Agency // Podcast Host WHERE BRAINS MEET BEAUTY®
In 2022, Jodi Katz and her team of like-minded creatives celebrate the 15th year anniversary of Base Beauty Creative Agency, her groundbreaking boutique outfit whose holistic, integrated approach to marketing high growth brands has revolutionized the industry and taken companies owned by the likes of Colgate, Church and Dwight, Estee Lauder and Sally Beauty, to unprecedented levels of sales and cultural impact. Under Jodi’s leadership, Base Beauty has accelerated growth across all sales channels and marketing touchpoints, breaking down client silos to craft needle moving campaigns for Clinique, EltaMD Skincare, Conair, Heritage Store, Blushington, Laura Geller, and others.
Jodi’s new book, “Facing the Seduction of Success: Inspiring Stories on Leading in Business While Living Your Life,” is a fascinating compilation of stories and insights by fellow professionals culled from her popular podcast, “Where Brains Meets Beauty.” Launched in 2017, the podcast – which has reached the Top 5 iTunes in the fashion/beauty category – recently celebrated its remarkable 200th episode.
Click above to grab yourself a copy of Jodi Katz’s new book : Facing the Seduction of Success
