740: The future of Pbms
Thrive LouD CatchUp with Jonathan Silver
CEO of Affinity Solutions
Affinity Solutions CEO Jonathan Silver returns to the Thrive LouD podcast after almost two years.
Jonathan updates Lou and the listeners about:
How Affinity Solutions has evolved over the last few years
What his company has been focused on of late
Explaining what Purchased-based Media Scoring (PbMS) is all about and why creating a clearer definition of media scoring has never been more important
Affinity’s recent deal with Omnicom’s Annalect
RampUp ’22 – The top 3 things discussed and “where the puck is headed”
His vision for Affinity for 2022 and beyond AND what the future of CX looks like
Plus some additional fun topics are discussed in this ‘catch up’ episode.
