111: Melanie Deziel
“Show, Don’t Tell”
Co-Founder & VP of Marketing at The Convoy | Author & Speaker
Melanie Deziel is an award-winning branded-content strategist, consultant, and speaker who travels the world teaching marketers and publishers how to tell better brand stories.
Melanie started The Overlap League native ad newsletter, writes the New Media Navigator column for Inc., is on the board of the Native Advertising Institute and developed one of the first Master’s courses in Content Marketing for Fairleigh Dickinson University. She is the former director of creative strategy for Time Inc. and was the first editor of branded content at The New York Times, where she wrote the sponsored content pieces that won the 2014 and 2015 Best Native Advertising Execution OMMA Award, including the acclaimed “Women Inmates” piece for Netflix.
Melanie's journalistic approach to brand strategy is smart, fun and educational. Enjoy this fun chat as Melanie walks through her journey and her thinking.
