1074: Justin Dunbar
“Pure Ear Candy: The Sweetwater Story”
Director of Customer Experience at Sweetwater
Are you ready to discover how a company can truly put the customer first and inspire a community through music?
In this episode of Thrive LouD with Lou Diamond, we dive into the remarkable journey of Sweetwater, a company that has become a pillar in the music and audio industry. Our guest, Justin Dunbar, the Director of Customer Experience at Sweetwater, shares the story of the company's growth from its humble beginnings in the back of a VW bus to becoming a billion-dollar business with a unique focus on customer relationships.
Key highlights of the episode include:
The Origin Story: Learn about Chuck Surack's vision in the late '70s that led to the creation of Sweetwater and how the company's foundation in customer experience has remained strong to this day.
Building Connections: Justin explains the important role of sales engineers and how they create personalized experiences for Sweetwater customers by sharing their expertise and passion for music.
Handling a Pandemic Surge: Discover how Sweetwater adapted during the COVID-19 pandemic to accommodate an influx of new customers, particularly in the booming podcasting and home studio markets.
Community Engagement: Justin shares Sweetwater’s impact on the local community in Fort Wayne, Indiana, through charitable initiatives, music education, and support for local nonprofits.
To delve deeper into Sweetwater's offerings and learn how they can elevate your musical journey, visit Sweetwater.com and explore their extensive range of products, expert advice, and remarkable customer service.
Join us on this episode to understand why Sweetwater is not only a leader in audio equipment but also a champion of customer experience and community engagement.
TIMESTAMPED OVERVIEW
00:00 Building Customer-Centric Music Experiences
05:52 Tailored Sales Engineer Matching
09:14 Sweetwater's Personal Touch Experience
12:29 Sweetwater's Impact on Fort Wayne
13:56 Sweetwater's Boom During COVID
17:24 Sweetwater's Unmatched Audio Gear Sales
24:12 Sweetwater's Employee Wellness Culture
25:40 Sweetwater's Expert Community & Innovation
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